Businesses, large and small, depend on the Internet for profitable success. The Internet is now the bloodline of the business world since it enables you to reach more potential customers. If you are just setting up your small business and looking at different internet service providers, you should look for one that values net neutrality. Learn about net neutrality and how it can benefit your small business.
What Is Net Neutrality?
Net neutrality protects website owners from being limited in the kind of content and data they can provide to their visitors. For example, if you streamed movies to your customers online, you may have a great deal of users visiting your website. If you did not have the protection of net neutrality, you could be charged more for the high volume of content you provide for your customers. If you are a small business that streams movies, you could end up spending all your profits providing the same amount of content to your customers. For most small businesses, breaking even in this way would mean eventually closing the doors on their business. Net neutrality gives all users the same, fair access to all content online.
Net Neutrality Ensures You The Opportunity To Compete
Without net neutrality in place, your small business would not have the same opportunity as larger businesses. For example, if a larger company that offers similar products or services as you has more money to invest in an internet provider's fee for providing more content, that larger company could end up reaching more customers than you since they could make their web page run faster and better. Thanks to net neutrality, you have the same opportunity as larger companies to offer your products or services. For internet providers, the loss of small businesses that could not afford content fees would be profound as well.
Net Neutrality Ensures Video Marketing Remains Affordable
If you use video content for showing potential customers what your products or services are about, you may know how profitable video marketing can be for your business. Your internet provider is protected by federal court rulings over the Federal Trade Commission, allowing you to have the same video marketing content rights as a larger business.
When the internet became mainstream in the business world, millions of people were able to visit various companies from around the globe. For you and your small business, the internet provides the largest and most successful advertising platform in the world. Being able to take advantage of the this platform in the same way as larger companies do is vital to your business and its future success.
